![]() ![]() More intense formats like 4DX and MX4D build upon motion chairs with blasts of air, water and fog, even scent effects and haptics that "tickle" or "punch."ĭ-Box motion, haptic-feedback seats are synchronize with action on screen. D-Box puts you in a moving, haptic seat, usually positioned in a prime location of an otherwise standard auditorium. That's driving demand for premium large-format screens - like Imax's curved, giant displays Dolby's luxe auditoriums or ScreenX's 270-degree screens that extend projection onto three walls.Įven more immersive movie experiences, although still niche, appear to be growing. "After a heavy dose of streaming at home during the last two years, consumers have decided that the cinema is the place to go for an experience that can't be replaced at home," Rosenblatt Securities analyst Steve Frankel said. The fuller flow of movies this year will make 2023 a litmus test to see just how much your movie-going habits have changed - and how much theaters need to change in response. ![]() (Both 20 had 112 big films 2023 is likely to have slightly more than 100.) The shape of theaters to come In 2023 there are expected to be about 30 more wide releases, putting the total back near the same ballpark as 2019. But cinemas had one-third fewer wide-release movies last year than they did in 2019 too. So far, moviegoers have "repeatedly shown that they are willing to return to theaters for quality content and altogether skip any content that is not deemed theater-worthy," Wedbush analyst Alicia Reese said in an industry report last month.Īll told, last year's domestic box-office haul, at $7.5 billion, was still about one-third less than 2019. Before the pandemic, you likely would have waited at least twice as long for the first home-viewing option, and you'd be waiting six to nine months for it to stream. Now about three months out from its theatrical premiere, it's expected to hit streaming service Peacock soon. The Fabelmans also became available to buy or rent to watch at home little more than a month after it hit theaters. The Fabelmans - Steven Spielberg's well reviewed, quasi-autobiographical drama - grossed less than $20 million, half its estimated budget. Horror films have been a hero of theatrical release lately, with smaller-budget scarefests like M3gan and Smile punching above their weight.īut bombs are falling too. However, not all movies are proving to be the "right" kind of movies.īig-budget sequels with massive marketing campaigns are predictably packing theaters again.
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